INDEPENDENT BRAND STUDIO · LONDON / NYC

We name,design andship brandsthat compound.

A nine-person studio for category-defining founders. Naming, identity, and launch sites — built in 6–10 weeks with one senior team, no juniors, no slide-deck theatre.

Book an intro
Founded
2017
Avg. engagement
8 weeks
Clients shipped
142
NAMING/IDENTITY SYSTEMS/PACKAGING/LAUNCH SITES/EDITORIAL DESIGN/BRAND GUIDELINES/MOTION PRINCIPLES/NAMING/IDENTITY SYSTEMS/PACKAGING/LAUNCH SITES/EDITORIAL DESIGN/BRAND GUIDELINES/MOTION PRINCIPLES/

Selected partners — last 18 months

Atelier
Forge
Maren
Northwind
Lumen
Halo
Vellum
STUDIO POSITION

A brand is a promise you can’t take back. Most agencies treat it like a deliverable.

We work with eight to twelve clients a year. One senior team per project — strategist, designer, writer, motion. No account layer. No moodboard rounds. The work either ships and earns its place in the world, or it doesn’t leave the studio. That’s the only standard we hold ourselves to.

— Hannah Okafor & Daniel Renteria, founders
SELECTED WORK

Outcomes, not impressions.

Every project below was kept by the founder for at least 24 months. Six of nine raised a follow-on round within a year of launch.

Maren — beauty

Naming, identity, packaging, launch site. £0 → £4.8M ARR in 14 months. Acquired by L’Oréal, 2025.

Forge — devtools

Rebrand + launch. Activation +71%, enterprise pipeline 6× in 90 days.

Halo — infra

Naming and identity. Beta waitlist 12k in week one. Seed round closed 4 weeks later.

Vellum — publishing

End-to-end identity, editorial system, subscription site. £29 → £58 ARPU, churn halved.

Atelier — hospitality

Naming and packaging for a 14-room hotel. 92% direct booking share within a year.

Northwind — climate

Series B brand reset. Press coverage in FT, Bloomberg, Sifted inside 30 days of launch.

WHAT OUR FOUNDERS SAID
They named us, built the brand, shipped the site, and pushed back on three of my worst ideas. The brand has aged into the company, not out of it.
Eli Tan
Co-founder & CEO, Lumen (Series B, 2025)
ENGAGEMENTS

Three ways to work together.

Fixed scope, fixed price, fixed team. No retainers. No hidden change orders.

Launch

£48k

Brand + site for pre-seed/seed founders.

  • Naming + verbal identity
  • Visual identity system
  • Launch site (up to 5 pages)
  • 6 weeks · senior team of 3
Apply for Launch
Most popular

Reset

£98k

Full rebrand + launch for Series A/B.

  • Strategy + naming refresh
  • Identity, motion, editorial system
  • Launch site + brand guidelines
  • 10 weeks · senior team of 5
Apply for Reset

Studio Partner

From £16k/mo

Embedded design partnership for ambitious in-house teams.

  • Senior team allocation
  • Quarterly brand reviews
  • On-call creative direction
  • 6-month minimum
Talk to a founder

For founders evaluating the studio.

Why fixed price?

Because hourly billing rewards slowness. We scope tightly, price once, and absorb the cost of our own mistakes. Founders should never pay for a design round they didn’t ask for.

Do you take equity?

Occasionally, in lieu of up to 30% of fee, for pre-seed founders we believe in. By mutual decision, not a default.

Who actually does the work?

Hannah, Daniel, or one of the seven senior designers and strategists on staff. No juniors, no offshore subcontracting, no white-labelled freelancers. The team you meet in week one is the team that ships.

How do you select projects?

We accept roughly one in nine inquiries. The filter is: ambition of the founder, originality of the category, and whether the brand can outlive the trend that birthed it.

Can you start in two weeks?

Sometimes. We hold one Launch slot per quarter for urgent founders. Email us with the deadline — we’ll tell you honestly within 48 hours.

Q1 2026 — TWO SLOTS REMAINING

Build a brand that earns its place.

Send us a paragraph about what you’re building and where you want it to land. We reply, personally, within 48 hours.

No briefs, no RFPs, no agency.com forms. Just an email to hannah@order.studio.